Stop Chasing Donations. Start Building a Fundraising System That Brings Money to You.

Most nonprofit founders are taught to chase donors, write another grant, host another gala, and post another plea.
But chasing doesn’t create sustainability. Systems do.

And the truth? You don’t need more donors.
You need a repeatable process that helps the right donors find you, trust you, and consistently fund your mission.

The Real Reason You’re Still Struggling to Raise Money

It’s not that your mission isn’t powerful.
It’s not that “people don’t give.”
It’s because you’ve been fundraising without a system.

You’re trying to patch holes instead of building a structure that captures and multiplies every opportunity.

And that’s what’s keeping your organization small, unpredictable, and exhausted.

Hi, I’m Rooney, and I Learned This the Hard Way

When I started my nonprofit years ago, I was passionate but broke.
I did everything wrong: begged for donations, wrote random grant proposals, waited for board members to step up (they didn’t).

I spent years stuck in a cycle of frustration, funding programs out of my own pocket while my board stood on the sidelines, cheering instead of helping.

I couldn’t afford consultants, so I learned by trial and error until I discovered how to build a fundraising system that actually works.

Once I figured it out, everything changed.
My organization grew. We attracted consistent funding.
And later, I joined a consulting firm and helped raise over $5 million for other nonprofits using this same system.

Now, I teach nonprofit leaders how to do the same, without begging, guessing, or waiting for a miracle.

“In all my years as a nonprofit professional, I’ve never received a strategic overview the way I received it from Rooney. God has truly given him the gift to serve nonprofits.”
— Ally Dodoo, Founder, Help Us Give Back, Texas

Here’s the Truth: Every Successful Nonprofit Has a System

If your fundraising isn’t predictable, it’s not because you’re not trying hard enough; it’s because you’re missing these five pieces:

 
1. Identify Your Ideal Funding Audience

Who are the individuals, businesses, or grantors most aligned with your mission?
You don’t need everyone. You just need the right ones - those who are already passionate about the impact you create.

P.S.: Not everyone will give to your organization, and that's okay. Your job is to find those with a reason to give and pursue them with all you've got.

 
2. Craft the Right Fundraising Offer

What do they want? How can you connect your mission to the outcome they care about most?
When you align your impact with their passion, giving becomes an easy “yes.”

P.S.: The age of 'donate now' is long gone. You need to give a strong reason to give, and that's what your fundraising offer is all about.

 
3. Build the Fundraising Process

What journey will take them from knowing you to trusting you to giving consistently?
That’s what we map out in your fundraising plan, your step-by-step process from first contact to long-term donor relationship.

P.S.: People only give to organizations they know, like, and trust. Your fundraising process must help them get to know, like, and trust you before making the ask.

 
4. Equip Your Execution Team

Who will help you implement this?
What materials do they need?
Every successful fundraising operation has a small, committed team with clear roles and easy-to-follow tools.

P.S.: Successful fundraising is never a one-man show. You must build and equip your fundraising team, even if it means starting with volunteers.

 
5. Launch and Stay Consistent

How do you stay visible and top of mind with your audience?
How do you follow up with those who didn’t give and nurture those who did, so they give again?
That’s the difference between short-term donations and long-term funding stability.

P.S.: It is consistency that builds the momentum that ensures consistent funding, not sporadic fundraising.

“Rooney really knows his stuff. He helped my board rethink how we fundraise and changed how we value ourselves and our services. He provides quick and well-thought-out fundraising plans that are easy to follow. Highly recommend!”
— Laura Anthony, Zero Waste San Diego

Here's The Reality You Need To Understand

You don't need a consultant to help you raise money. Consultants are expensive, and they come and go. What you need is a clear pathway to build your internal fundraising system and to begin building it one step at a time.

You don't need a large network to raise money. You just need to know who your ideal funders (individuals, businesses, and grantors) are and go after them with all you've got.

You don't need to be an expert in fundraising. You just need to know what to do and lead your team through the process.

You don't need to be out there begging people to give. You need a system that brings interested individuals to you who will be happy to partner with you until you are able to employ a full-time fundraiser.

And fundraising doesn't take time, as many try to make you believe. The moment you start engaging the right people the right way, you begin to see the results immediately.

Most nonprofits fight this one thing more than any other — trying to keep the doors open with outdated methods. Ditch that losing approach and let Rooney get you on the way to success.”
— Chuck Harmon, H6 Holdings LLC

If you are ready to build your fundraising system,

Your first step forward is knowing the exact steps to take to build your fundraising system and taking them.

You need to know who your ideal funders are, the best fundraising offer they can't resist, how to reach them and raise money from them, the people you need to execute flawlessly so you don't have to carry the load alone, and how to launch your fundraising campaign, follow up, and steward your donors so you can raise money consistently. 

This Is Exactly What We’ll Do Together in the Fundraising Systems Acceleration Call

Through our one-on-one call, you’ll finally understand:

• Who you should be fundraising from
• What offer will get them excited to fund you
• How to build and run your fundraising process
• How to find and equip your fundraising team
• And how to execute consistently for results that compound

By the end of the session, I will provide you with a clear roadmap to start building a sustainable internal fundraising system, one you can run confidently without depending on consultants or random strategies.

And if you are ready to start taking action

I will show you exactly how we can work together to build your fundraising system from the ground up, even if you have no donor list, contacts, or fundraising experience.

“Rooney was amazing to work with — fast, efficient, and full of great program advice for corporate sponsorships and fundraising. I highly recommend him.”
— Bonnie Ullmann, HBReads One Book, CA

Your Mission Deserves More Than Guesswork

Every day without a system is a day your mission loses momentum.
Opportunities pass, passion fades, and impact slows, not because you don’t care, but because your process isn’t built to sustain your vision.

Let’s change that, starting today.

Book Your $297 Fundraising Systems Acceleration Call Now

In this powerful one-on-one session, we’ll answer the five key questions to unlock your nonprofit’s funding potential and start building your internal fundraising system.

If you’re ready to stop guessing and start growing, book your clarity call now.