If you are put in front of funding opportunities regularly,
Will you be able to take advantage of them and convert them into funding for your nonprofit?
Most nonprofit founders & EDs don’t struggle because they can’t raise money.
They struggle because they are not consistently in front of funding opportunities.
- No regular meetings with potential funders.
- No steady grant conversations and applications.
- No predictable donor interest.
So even when you’re capable of making the ask and convincing people to give to support your cause, there’s nothing to convert.
That’s the real problem.
Fundraising doesn’t fail at the ask
It fails at opportunity creation.
If you were:
- meeting aligned businesses regularly
- having ongoing grant conversations and applications
- nurturing donor interest week after week
Fundraising would feel very different.
Your role as a founder is not to chase money endlessly. Your role is to show up where leadership matters and convert opportunity into funding.
Everything else is execution.
The problem most founders/ED face
You already know how to talk about your mission.
You can take meetings.
You can make decisions.
But:
- you don’t have time for daily outreach
- you can’t afford fundraising staff
- everything depends on you initiating the process
That’s not a capability problem.
It’s a system problem.
Who I am
My name is Rooney A.
I help nonprofit founders and EDs build systems that put them in front of funding opportunities regularly.
I’ve worked as a founder, coach, and fundraising consultant, and have contributed to raising over $5 million in unrestricted funding for nonprofits across the United States. I’ve also trained hundreds of founders and fundraisers to move away from reactive fundraising and build systems that allow their organizations to stay funded while they focus on mission and impact.
Through this work, I developed a proprietary, volunteer-powered fundraising system designed specifically for cash-strapped founders who can’t yet afford paid staff but still need consistent fundraising results.
The system I built solves one thing
It puts you in front of real funding opportunities, week after week.
Volunteers do not ask for money.
They do not replace leadership.
They:
- Research prospective funders that align with your nonprofit's mission and help you build a list of ideal funders, from individual donors to businesses to grantmakers.
- Execute your outreach daily, connecting you to major gift donors, business executives, and grantmakers executives.
- Draft grant applications regularly for your approval and submission.
- Follow up with prospects and keep your organization top of mind.
- Manage and post content across your Facebook, Instagram, TikTok, and LinkedIn pages.
You step in only when it matters:
- funding meetings
- key conversations
- final decisions
That’s how fundraising becomes sustainable.
How the system works
1. You identify who your ideal funders are (individuals, businesses, and grantmakers) and spell out the step-by-step process to raise money from them.
2. Volunteers execute daily
You recruit at least three volunteers. Each volunteer focuses on one lane:
- individual donors
- corporate outreach
- grants
They work one hour a day, Monday to Friday, following a clear structure.
3. Opportunities surface consistently
Meetings get booked.
Conversations open.
Interest compounds.
4. You convert
You lead the conversation.
You make the ask.
You decide.
This approach cuts through the noise and gets you into action quickly, raising the money your organization needs to do its work.
Two ways to move forward
Option 1: Build the System With Me
I will work with you to:
- Identify who your ideal funding audiences are, where to find them, and the step-by-step process to raise money from them.
- Recruit and structure your volunteer fundraising team
- Train and equip them with everything they need
- Set up leadership and accountability so the system runs with you putting in only one hour weekly to manage it.
This is hands-on support to get the system built and deployed correctly.
Investment: $2,497
You can use the link below to pick a convenient time and discuss execution, payment, and options.
Option 2: Build It Yourself With the Toolkit
If you’re a self-starter, you can use the Volunteer Fundraising Toolkit to build the same system independently.
You basically get everything I use with my paid clients.
You get:
- The fundraising strategy framework to identify your ideal funding audience, where to find them, and how to raise money from them.
- Volunteer recruitment and onboarding materials to recruit a minimum of three skilled volunteers in one week.
- Job portfolio and training materials so they know exactly what to do without you training or teaching anyone
- Fundraising content bank, and AI prompts to create fundraising content and materials they need to attract opportunities to you.
- Leadership and accountability tools to manage the entire structure for less than one hour weekly.
- And access to a private mentorship community for support as you execute and build your volunteer fundraising system
Investment: $97
You don’t need to become a professional fundraiser.
You need a system that works.
